510 million tourists will see "Peru, Live the Legend"

In an effort to invite the world to experience the joys and treasures Peru has to offer, the country's tourism promotion agency, PromPeru, has launched a new publicity campaign.The new campaign portrays the Andean country as not just an exquisite place to visit, but as an experience that must be lived, an experience with cultures that have stood the test of time and continue to bewilder modern man.

"Peru, Live the Legend", shows the world that the country is a place where one will come into contact with sacred archaeological ruins and hidden natural wonders that were sites where legends took place.The campaign assures Peru is a privileged place to visit because of the combination of its rich culture, diverse natural wonders and uniqueness in the world. The objective of "Peru, Live the Legend" is to present our country as the best destination for trips in markets in the United States, Germany, France, Spain, the United Kingdom, Argentina, Brazil and Chile, said PromPeru.

Furthermore, the tourism promotion body announced that the campaign would reach 350 million people around the world as well as an additional 160 million through a deal made with One World.After a rigorous investigation, it was decided that the previous campaign, "Pack your six senses, come to Peru", needed to be modified to fit an ever changing market, said PromPeru.

Click here to see a video from the new campaign.

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